The Week set to launch website

LONDON - The Week, the current affairs weekly digest magazine, is to launch its first dedicated website this year, offering users a mix of paid-for and free content as owner Dennis Publishing looks to capitalise on the success of the magazine brand.

Theweek.co.uk will provide a weekly summary of print media and look to extend the readership beyond the 150,000 print copies of The Week sold in Britain each week.

Dennis uses the website Thefirstpost.co.uk to provide some editorial content from The Week and the publisher's other publications.

From March, Theweek.co.uk will become the main online brand for its current affairs output, with a redesigned version of Thefirstpost.co.uk accessible via the new website.

The Week publisher Simon Davies admitted he was concerned the move could "cannibalise" sales of the print product, but believed it was the brand's most significant development in the past 10 years.

According to the latest Audit Bureau of Circulations (ABC) figures, The Week sold an average of 150,099 copies between January 1 2008 and June 30 2008.

Brand Republic
22nd January