Telegraph unveils luxury Sunday magazine

LONDON - Telegraph Media Group has launched a new biannual luxury fashion magazine called ST Fashion, which will be sold with the Sunday Telegraph.

The perfect-bound glossy magazine’s first edition will be included free with the paper on 23 September, and will target high-end fashion fans and design-conscious readers.
Promising “an eclectic mix of sophisticated fashion coverage with engaging thought-provoking editorial”, ST Fashion is edited by Peter Howarth, managing director of Show Media and formerly of GQ, Arena and Esquire.

Interest from advertisers pushed pagination from 92 pages to 110 pages for the first issue. Luxury brand designers Fendi, Armani, Chloe, Celine, Dior, Tod’s and De Beers have all booked advertising space, and Louis Vuitton has booked a four-page gatefold.
The magazine will run alongside the Telegraph’s sophisticated weekly fashion supplement Stella, and its other biannual magazine, Men’s Style.
Ian McGregor took over as editor of the Sunday Telegraph earlier this month, following the resignation of Patience Wheatcroft after 18 months in the role.

Kate Gibbs Media Week