UK magazine ad spend expected to fall

LONDON – Magazines’ share of ad spend in the UK is set to fall from 13% in 2007 to 12.6% this year, despite a 3% increase in revenue, according to new research.

Globally, the FIPP World Magazine Trends 2007/2008 report notes the continued rise of the internet as a marketing medium has drained some ad spend out of the magazine sector, with consumer magazine advertising showing little growth in many developed markets.

Overall, ad spend on magazines in the UK has continued to rise, with 2007 ad spend totalling £1.55bn and the report noting that this is expected to climb to £1.57bn in 2008.

Although traditional magazine publishers and their advertisers have ramped up their online activities in recent years, revenue from such digital services remains relatively low.

The PPA said the past decade had been “one of growth and development” for the UK industry, highlighting a 5.9% increase in value in the sector between 2000 and 2006.

Fiona Ramsay Media Week 22-Jan-08