Sun may launch a Polish edition in UK

LONDON - News International is considering launching a Polish-language version of The Sun during the upcoming Euro 2008 football championships.

News International will publish six issues of the Polish version, understood to be called Polski Sun, to coincide with Euro 2008 matches involving Poland.

The red-top has decided that in the absence of England from the tournament, it will be supporting the Poland national team.

The 48-page paper, priced at 50p, with a print run of 60,000 copies, will dedicate the first and back pages to sports coverage. Polski Sun will be out on 7, 9, 12, 13, 16 and 17 June.

It is believed this will be the first time a British national newspaper has produced a foreign-language version for sale in the UK.

There are an estimated 750,000 Poles living and working in the UK, with an average age of 28.

John Reynolds
MediaWeek
13th May