Mediaforce lands regional contract

Mediaforce, the independent regional sales house that represents Johnston Press and North Wales Newspapers, has won the ad sales contract for Surrey & Berkshire Newspapers from Clacksons.

Surrey & Berkshire Newspapers, owned by the Guardian Media Group, publishes free and paid-for weekly and daily titles in the South of England.
Its newspapers include the Surrey Advertiser, Reading Post and Reading Evening Post. Each title has an associated website offering local news, information and advertising

Mediaforce, whose clients also include Independent Newspapers Ireland, will represent Surrey & Berkshire Newspapers' digital and print advertising.
Lawrie Procter, Mediaforce managing director, said the company has already started representing the GMG-owned publisher.
"The company is about to relaunch some of its websites and we will look to boost the performance of these sites," he said.
In February, Mediaforce picked up the ad sales contract for Aberdeen Journals, publisher of The Press and Journal and the Evening Express.

Media Week 08-Apr-08