Standard offers client space in research push

LONDON - The Evening Standard is launching two trade competitions as part of the activity surrounding the launch of consumer insight research into its affluent London "Influentials" audience.

The Associated Newspapers-owned title is offering one client the chance to win £200,000 of space across its portfolio of products by telling the newspaper in 500 words why it wants to engage with the "Influential" audience and how it would plan to do so.

The Evening Standard is also giving media agencies the opportunity to win one of six prizes, including dinner for six at the chef's table at Claridge's and a private viewing of "No Country for Old Men" at Covent Garden Odeon, by answering a series of questions about the new research.

Rosemary Gorman, advertisement director at the Evening Standard, said that the company is in the process of presenting its research to agencies.

She said: "Our latest research proves that the Evening Standard engages with a very influential and upmarket audience who are notoriously difficult to reach through media".

Isabella Piasecka Media Week 01-Feb-08