Liverpool next for ShortList expansion

LONDON - ShortList, the free weekly magazine, plans to expand its distribution into Liverpool within the next six months as it looks to establish a foothold in new UK cities.

The publication, which launched in September of last year, is already handed out in cities including London, Manchester, Edinburgh and Glasgow.

Now it is now looking to build on its ABC circulation, which is expected to stand at 460,000 when figures relating to the second half of 2007 are released this week.

Such a circulation figure would mean ShortList has the biggest circulation of any men’s lifestyle title, both free and paid-for.

John Reynolds
MediaWeek
12th February