Daily Sport owner steps up ad efforts

Daily Sport publisher Sport Media Group has appointed Wardour Publishing and Design as its London advertising sales agency.

The new appointment is part of a wider move by the Manchester-based company as it looks to build a stronger presence in the London market and to carry more mainstream advertising.


The group, which publishes the Sunday and Daily Sport newspapers, plus digital content for internet and mobile channels, is currently refocusing its editorial direction of the papers to attract a broader range of mainstream advertisers.

Wardour Publishing and Design's clients include ITV, Camelot and Unilever.

Sport Media Group was formed by a reverse takeover of Sport Newspapers Limited by Interactive World plc.