Metro readies regional online flavour

LONDON - Associated Newspapers' Metro is planning a revamp of its arts and entertainment portal MetroLife, with plans to make its content more regionally specific.

MetroLife, which features content including food and drink, film and music, will be upgraded next year.
Metro’s head of digital Jamie Walters said the revamped offering would better reflect the regional content found in the title’s 16 print editions around the UK.

He added: “It [Metro] has national reach at the moment and needs to be more regional online.”
The newspaper re-launched its website 18 months ago, with a focus on interactivity and a younger focus than the paper. It now has around 750,000 UK unique users.

Fiona Ramsay Media Week 06-Dec-07