London Sport magazine nears relaunch

LONDON - Glossy sports magazine London Sport is being relaunched as an A4 product in January, giving readers more editorial and advertisers a bigger space to work with than the current A5 format.

London Sport is entering its fifth year with listings of more sports and activities, plus more features.
The magazine has an ABC-audited circulation of 100,324 copies freely distributed at more than 750 London outlets, including over 70 City institutions such as Merrill Lynch, Accenture, Goldman Sachs, Citibank, HSBC and Morgan Stanley, health clubs and gyms.

Advertisers include Renault, Gillette, Columbia and Johnny Walker.
Publisher Echo Publishing is also revamping London Sport’s website, which registers 40,000 unique users in the UK every month, to add more club listings and a facility enabling users to find tennis or running partners.
London Sport's weekly email newsletter has more than 20,000 signed-up readers.

Fiona Ramsay
Media Week