The Week slashes cover price

LONDON - Dennis Publishing's current affairs magazine The Week is slashing its cover price next week in a bid to boost newsstand sales.

The Week has over 130,000 subscribers but is keen to increase the number of newsstand buyers by dropping the cover price to £1.50 from the regular £2.35. Promotion deals in Asda and Tesco will go live when next week’s issue goes on sale.

The Week’s sister title The Quarterly, which aims to attract high-end advertising has signed up a raft of new advertisers for its autumn issue, including Louis Vuitton, Gieves & Hawkes and Range Rover.
The Week has a circulation of 143,700, according to the August ABC results.

Andrew McCormick Media Week 03-Oct-07