IPC launches rolling study of UK women

LONDON - IPC Insight, the consumer research division of IPC Media, has unveiled a rolling research study of UK women, designed to provide it with an ongoing insight into the attitudes and behaviours of women across the country.

The Origin Panel is the largest ongoing research programme IPC has ever undertaken, representing a six-figure investment.
Over the last six months, IPC, working with independent research agency SPA, has recruited 7,500 women to a nationally representative panel to provide quantitative and qualitative research online.

Findings from the panel will be used to develop bespoke research solutions and inform brand and product development across the publishing business.
IPC publishes women's magazines including Chat, Pick Me Up, Look, What's On TV, Marie Claire, In Style and Women & Home.