Telegraph Media Group to promote Ford Mondeo

LONDON - Create, Telegraph Media Group's commercial development team, has secured a deal with Ford and the newly launched Mondeo.

The campaign aims to attract a new audience of Telegraph readers to the car. A seven-week campaign will run in print - each week a famous photographer will shoot a car in a different genre, with the photos featured in Telegraph Magazine. An image will be accompanied by a one page, first person piece written by the photographer.

A microsite will accompany the campaign.
Create has won a total of £1.2 million of new business in the past two months, also including six-month deals with Nescafe and Ibuyeco, the carbon neutral insurance company, as well as deals with Volkswagen and BMW.

by Ellen Bennett Media Week 20-Jun-07